“For this collection I have sought inspiration from the early 90’s imagining the models of that decade in their sense of style and empowerment. It is no secret that I am often inspired by the 80’s and 90’s and I find that this collection has such strong connotations to New York parties in the early 90’s in luxurious apartments.”

– Sanne Sehested, Creative Director

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GESTUZ AW21 SHOW

A runway show existing in the intersection between digital and physical.


“We pretty quickly knew that we weren’t going to show for a live audience this season, and therefore began discussing how to offer the same sense of being at a show, while embracing the possibilities digital elements could give us. I see it as quite the representation of how we have had to work the past year; constantly rethinking and readjusting.” Creative Director Sanne Sehested. 

Autumn/Winter 2021 was set to be the first runway show for Gestuz since the early days of the brand. The current restrictions required a different take and the brand opted for a classic show, minus the physical presence of an audience. The runway show was pre-recorded, giving the viewer the opportunity to discover the collection on the runway.

“After a show, some of the most inspiring imagery is, in my opinion the fast, in the moment, quirky shots captured by the audience. You get a sense of what caught their eye, and it shows details that you would not see unless you were physically there. So, we questioned how to translate that into our showing.”

This became a concept for the GESTUZ AW21 show which merges the digital and the physical. The brand presents the AW21 designs on the runway side by side giant screens, showcasing short clips of pieces and materials from the collection; reinterpreting the film and images you might have caught on your phone if you were physically there viewing the collection. An AW collection which is a little more mature, a little more GESTUZ.


GESTUZ AW21 COLLECTION

 

Chocolate colored leather, masculine suits, and a 90’s take on the winter wardrobe: Creative Director Sanne Sehested was inspired by warmth, strength and the power of the 90’s women when designing the new Autumn Winter 2021 collection. 

Strong silhouettes accentuating the body defines the Autumn Winter 2021 collection. The Gestuz woman is more confident than ever demanding her place in society with security and a powerful personality. Keywords are sophisticated sexiness, which is emphasized in styles with pinched waists, corsage fits and feminine cuts. Sehested wanted to create a collection that interprets the power and security of the Gestuz woman in sartorial form, not defined by age but rather a state of mind

 

See all backstage at Talesmagazine.it